The company plans to “sell and support the Nike+ FuelBand SE for the foreseeable future,” Nike spokesman Brian Strong told CNET. You will still be able to buy the second-generation FuelBand SE-for now. No one was fired from Nike Digital Tech, the department that makes Web software. About 55 of those employees were fired, CNET reports, but it isn’t known how many of those people will stay at Nike under different divisions. That Digital Sport hardware group built the FuelBand as well as the Nike+ sportwatch and other sport-specific projects. The company will keep developing software, but it’s cancelled other hardware projects-including the updated FuelBand that was set to debut as early as this fall.Īccording to CNET, the company told the 70-person engineering team about the layoffs Thursday. Nike will fire most of the engineers who worked on the FuelBand tracker, CNET reports. Now it’s going to scale back from the wearable tech market-at least on the hardware end. Nike is making waves in the running community this week.įirst, the company signed a lucrative $500 million sponsorship deal with USA Track & Field.
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